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As demand for more volume, texture and looser finishes grew we found that nothing on the market seemed to be cutting it, so Easy Hold was born. The result is the lightest pomade in the range that delivers a fuss free solution to both modern and traditional styling needs.

Lovingly described as Matte Pomade's little brother, Easy Hold contains a similar ingredient composition with a tweaked ratio to create a lighter hold.

Easy Hold's distinguishing feature is its lightweight consistency. To achieve the mousse like texture, the product is aerated, and triple whipped, resulting in a product that can be effortlessly applied.

Easy Hold can be used in all hair types and lengths but excels in finer or curly hair. Use Easy Hold liberally to create a relaxed modern style, with no sign of product.